Patent attributes
Technology for augmenting reality using image matching is described. The technology can receive a captured image, determine location information relating to the received image, and transmit the location information to a server computing device. The technology may then receive one or more tags from the server computing device, wherein each tag can include one or more patches and supplementary information corresponding to at least one of the patches and each patch can be associated with the location information. The technology can then determine using an image matching process whether at least one of the received one or more patches appears in the received image, and if a patch appears in the received image, render the supplementary information corresponding to the patch.