There is provided a method that includes (a) sending to a geocoding service, an indicator of a location, where the geocoding service returns a bounding box that defines a geographic area, (b) sending to a search engine, a first query that includes the bounding box and a first parameter, where the search engine returns an identifier of a first business entity located within the geographic area and an indicator of an industry in which the first business entity is engaged, and (c) sending to the search engine, a second query that includes the bounding box and the indicator of the industry in which the first business entity is engaged, where the search engine returns coordinates of a second business entity located within the geographic area.