An immersive interactive system includes a platform with specialized panel(s) supporting placement of a static background scene and one or more displays; a play area proximal to the platform; an object recognizer to detect one or more items of interest on or near the play area; one or more sensors to detect one or more user activities on the platform; and a processor coupled to the one or more displays, wherein the processor correlates and serves video and optional audio to the one or more displays based on detected object activities and sensor data.