Patent attributes
A mechanism for geographically-aware electronic traveling advertisements is disclosed. A method of the invention includes displaying each of a plurality of advertisements on an electronic display of a mobile advertising unit in a general rotation and on a random basis, determining a current location of the mobile advertising unit from a Geographic Positioning System (GPS) unit and a current time from a clock, interrupting the general rotation to display a high priority advertisement if the current location of the mobile advertising unit is within a GPS waypoint range of the high-priority advertisement, interrupting the general rotation to display a high priority advertisement if the current time of the mobile advertising unit is within a time range of the high-priority advertisement, and recording statistics for each advertisement displayed on the electronic display in a log stored at the mobile advertising unit.
