Method, system, and computer program product for performing an operation for automatic electronic book augmentation. The operation presents an electronic book via a display screen of an electronic device, and identifies user preferences. The operation then determines a current reading position of a user within the electronic book. The operation then identifies, based on the user's current reading position, a context within the electronic book. The operation then identifies, based on the context and the user preferences, sensory effects to enhance the user's experience. The operation then outputs the sensory effects.