Automatic calibration of dispense parameters of a product dispense system is accomplished via electronic communication of product information. A chemical product includes an electronically readable tag or label that stores and communicates chemical product data concerning the chemical product to a chemical product dispenser. The chemical product data may include, for example, the name of the chemical product, the type or class of the chemical product, manufacturing information regarding the chemical product (e.g., manufacturing date, location, serial number, lot number, etc.), concentration of active ingredient(s), weight, volume, viscosity, density, hardness, specific gravity, shape, color, and/or other data concerning the chemical product. A controller within the dispenser automatically calibrates the dispense parameters based on the chemical product data.