US Patent 9084497 Bin-type display fixture

A display fixture includes a plurality of tiers stacked one on top of another. Each tier includes a substantially horizontally oriented tray and a plurality of dividers. The plurality of dividers are oriented substantially vertically and divide a volume between each tray into a plurality of bins. Each divider structurally supports a weight of the display fixture and a weight of merchandise located in the bins of the display fixture that are located above each divider. The plurality of tiers together resemble a three-dimensional seasonal decoration when viewed from each side of the display fixture.