US Patent 9092501 Custom entities and fields in a multi-tenant database system

Systems and methods for hosting variable schema data such as dynamic tables and columns in a fixed physical database schema. Standard objects, such as tables are provided for use by multiple tenants or organizations in a multi-tenant database system. Each organization may add or define custom fields for inclusion in a standard object. Custom fields for multiple tenants are stored in a custom data column within the object data structure, and this single custom data column may contain different data types for each tenant.