Patent attributes
A method and apparatus of communicating with multiple mobile station devices in a concerted effort is disclosed. According to one example method of operation content is provided to multiple mobile station devices in a pre-defined venue location. The method may also provide identifying the mobile station devices as being present at the pre-defined venue location via a server and initiating an application on the server that establishes a customized content delivery function utilized to deliver customized content to each of the identified mobile station devices. A command may be triggered to begin transmitting the customized content to each of the mobile station devices at a predetermined time and the customized content may be transmitted to each of the mobile station devices responsive to receiving the trigger command.