US Patent 9098857 Determining effectiveness of advertising campaigns

Patent 9098857 was granted and assigned to ComScore on August, 2015 by the United States Patent and Trademark Office.

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Patent

Patent attributes

Current Assignee

ComScore

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

9098857

Date of Patent

August 4, 2015

Patent Application Number

12698454

Date Filed

February 2, 2010

Patent Citations Received

‌

US Patent 11887158 System and method for targeting advertisements

Patent Primary Examiner

Sun Li

Patent abstract

The effectiveness of advertisement(s) that are included in an advertising campaign may be determined by displaying a control advertisement to a control group of webpage visitors and inviting the users in the control group and/or the users exposed to the advertisement(s) that are in the campaign to complete a survey regarding the advertisement(s) or overall objectives of the campaign.

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