US Patent 9101834 Methods and systems for generating tailored game challenges

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for generating game features are presented. For example, a first user may be segmented to a user segment based on a property of a game profile of the first user. The property of the game profile may match a threshold of the user segment. The user segment may then be assigned a difficulty level. The difficulty level may be usable to set a configuration value for the feature of the game. The feature of the game is then surfaced to the first user and the configuration value for the feature of the game may be updated with the difficulty level assigned to the user segment.