Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Date of Patent
August 11, 2015
Patent Application Number
13163857
Date Filed
June 20, 2011
Patent Citations Received
Patent Primary Examiner
Patent abstract
Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of event occurrences and non-event occurrences. Linear parameters, such and counts of clicks and non-clicks, may also be used in the system to allow for runtime adjustments.
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