US Patent 9111470 Retractable electroluminescent display system

A portable display system having a portable housing including a base for supporting the housing on a flat surface and including an electroluminescent display panel which is flexible and provided in a first extended orientation wherein the display panel is visible to a bystander and a second rolled orientation with the display panel returned into a housing interior. An elongated frame supports the display panel in the first extended orientation, with the frame including a first end which engages the housing and a second end that engages the display panel. A return mechanism, such as a spring return, is provided within the housing for retracting the display panel from the first extended orientation into the second retracted orientation.