A universal tablet and smart phone holder includes an enlarged soft core, an upper tip section; an elongate spine element extending at least partially through the soft core and to the tip section. A flexible cover is disposed about the soft core, spine element and tip section. The spine element and tip section are operable to bend and rotate such that when a tablet or smartphone is placed into the novel holder, a bottom edge of the tablet is supported by the soft core, and an upper edge of the media device held by the tip section such that the media device is firmly secured thereto.