Patent attributes
Architecture for dynamically tracking information about a first-time or inactive user to a website and expeditiously presenting targeted content back to the user to maintain the user interest in the website. A visceral connection is created with the user based on immediately relevant content and functionality, and without requiring user-entered profile information about the user. Based on a few pieces of browsing information collected while at the website an action-oriented initial scenario is provided that is interesting to the user, and gets the user invested in the content (e.g., product) as a whole. Services can be recommended to users in the context of a social application or an online service provider, for example. The architecture also facilitates the up-selling, cross-selling of services, features, and products, for example, to users based on the current user browsing activity.
