Patent attributes
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for using synthetic descriptive text to rank search results. One of the methods includes receiving a search query from a user device; receiving data identifying a plurality of search result resources and respective initial scores for each of the search result resources; determining, from a search engine index, that a particular search result resource of the plurality of search result resources is associated with one or more pieces of synthetic descriptive text, wherein each piece of synthetic descriptive text is generated by applying a respective template to a respective linking resource that links to the particular search result resource; computing a synthetic descriptive text score for the particular search result resource; and adjusting the initial score for the particular search result resource based at least in part on the synthetic descriptive text score.
