Patent attributes
A system that incorporates the subject disclosure may include, for example, a device to perform operations including determining, a first playback latency of a streaming media signal at a first media processor and a second playback latency of the same signal at a second media processor. A coordinated time is determined according to a target latency not less than a greater of the first and second playback latencies. A first buffer, when adjusted by a first buffer value, causes an in-content reference to be encountered at the coordinated time during playback by the first media processor. Likewise, a second buffer, when adjusted by a second buffer value, causes the in-content reference to be encountered at the coordinated time during playback by the second media processor. The suitably adjusted buffers allow playback of the streaming media to be synchronized between the first and second media processors. Other embodiments are disclosed.