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US Patent 9224172 Customizable content for distribution in social networks

Patent 9224172 was granted and assigned to Yahoo! on December, 2015 by the United States Patent and Trademark Office.

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Patent abstract

Particular embodiments of the present invention are related to customizing content based on a social context associated with the viewer of the content. The social context may include information regarding the viewer's friends or contacts in a social network, and information regarding the interaction of such friends or contacts with the customizable content.

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