Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Date of Patent
December 29, 2015
Patent Application Number
12915518
Date Filed
October 29, 2010
Patent Citations Received
Patent Primary Examiner
Patent abstract
Disclosed are various embodiments for selecting advertising for presentation to customers in association with digital content items. Characteristics of a customer are determined based at least in part on historical data that associates the customer with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the customer. The advertisement is selected based at least in part on a highest value placed on the characteristics of the customer by an advertiser for a presentation of the advertisement to the customer.
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