The invention relates to a liquid product dispenser including a tank, a dispensing head mounted at one end of the tank, said dispensing head comprising an outlet nozzle, an outer shell containing the tank, and a driving part which is capable of axially moving the tank and which is mounted so as to be rotatable between a storage position and a use position. The outlet nozzle has an outlet oriented in the longitudinal direction, and is suitable for axially engaging with a portion that is rigidly connected to the outer shell during the actuation of the dispensing head in the use position of the dispenser, and the first end of the tank is connected to a pusher via a driving mechanism suitable for selectively retracting the pusher and the outlet nozzle into the outer shell, and for axially extracting same from the outer shell.