US Patent 9247012 Applying relative weighting schemas to online usage data

Systems, methods and articles of manufacture allow adjusting the relative weighting associated with evaluation criteria associated with a unified view of dissimilar data. The operation generally includes collecting data regarding attributes of a user interacting with an application, where the collected data has associated evaluation criteria. The data is collectively represented according to the evaluation criteria. The systems, methods and articles of manufacture then allow dynamically modifying the evaluation criteria before evaluating and collectively representing the data according to the adjusted criteria.