US Patent 9253631 Location based functionality

Various approaches provide for the delivery of information on a portable computing device in response to being at or near a particular geographic location. In addition, optional functionality associated with the information can also be provided. In various embodiments, one or more applications are available to a user for download. The applications could come prepackaged with the device. It can be beneficial to monitor the user of the portable computing device to learn a user's habits. Understanding a user's habits, along with their stated preferences, allows a service to provide a user with timely and relevant information that is not only relevant to the user, but also relevant to the user's current location.