A computer implemented system for automatically determining a reliability score of a data report. The system includes a data structure indicative of data lineage that includes data assets flowing into a data report. The system further includes a processor configured to calculate trust scores for data assets based on characteristics of the data assets as well as a data report trust density score indicative of the reliability score of the report based on the calculated trust scores. The system further includes an output device configured to output the calculated data report trust density score.