A method, computer program product, and system for information governance crowd sourcing by, responsive to receiving a data quality exception identifying one or more data quality errors in a data store, identifying a performance level required to correct the data quality errors, selecting, from a crowd hierarchy, a first one or more crowds meeting the defined performance level, wherein the crowd hierarchy ranks the performance of one or more crowds, and routing, by operation of one or more computer processors, the one or more data quality errors to the selected crowds for correction.