A shift device includes a knob that is rotatable about an axis and movable when pushed in the axial direction. An alternating action generation unit switches the knob, whenever the knob is pushed, between a base position and a hold position, which is separated from the base position in the axial direction. A base position return unit returns the knob to the base position when the knob has been rotated from the base position. A push restriction unit restricts pushing of the knob that has been rotated from the base position. A rotation restriction unit restricts rotation of the knob that is located at the hold position.