US Patent 9294796 Inserting personalized information into digital content

Described are methods and apparatuses, including computer program products, for personalizing video content. A server receives a request for a digital video stream from a client device and generates a first set of personalized frames to be inserted into the requested digital video stream. The server combines the first set of personalized frames and the requested digital video stream to generate a personalized video stream and transmits the personalized video stream to a downstream device. The downstream device generates a second set of personalized frames to be inserted into the personalized video stream and combines the second set of personalized frames and the personalized video stream to generate an updated personalized video stream for transmission to the client device.