Patent 9298741 was granted and assigned to Amazon on March, 2016 by the United States Patent and Trademark Office.
Media objects, such as photographs, music, or videos are modified based on a process that first identifies conditions associated with either the media object itself or a characteristic of a request for the media object. Conditions associated with the media object may include an age of the media object or a number of times the media object has been accessed. The characteristic of the request for the media object may include a geographic or logical location from which the request originated. The second step makes predetermined alterations to the media object based on how the conditions match rules for processing the media object. The alterations may include reductions in fidelity or quality, changes in color, selective blurring, such as faces, or changing how much of a music or video media object is presented.