Patent attributes
A system and machine-implemented method for providing one or more participants of a social shopping trip with recommendations, including analyzing context information regarding a social shopping trip, wherein the context information includes information regarding the types of items related to the social shopping trip as identified by one or more of the participants, analyzing one or more items posted to the social shopping trip by one or more participants of the social shopping trip, including analyzing the characteristics of the one or more items and feedback data relating to the one or more items provided by the one or more participants, determining one or more item characteristics corresponding to the social shopping trip based on results of analyzing the context information and the one or more items and providing a listing of one or more recommended items based on the one or more item characteristics.