US Patent 9304738 Systems and methods for selecting content using weighted terms

Systems and methods for evaluating information via a computer network using weighted terms are provided. A data processing system can detect an indication of user interest in subject matter of an information resource, and can identify a plurality of keywords associated with the subject matter. The data processing system can determine a weight for each of the plurality of keywords for the information resource. The data processing system can receive a request for content to provide for display with the information resource, and can evaluate the weight of each of the plurality of keywords associated with the information resource to determine one or more keywords to use for content selection. The data processing system can select content to provide for display with the information resource based at least in part on the selected keyword(s) or the weight associated with the selected keyword(s).