Patent attributes
The various implementations described herein enable bridging the use of a social networking application with the viewing and listening experiences associated with broadcast media. In particular, users are enabled to share and view nuanced comments associated with media content presented on a first type of device using Internet-enabled second devices. For example, a client device is enabled to synchronize a displayable user interface with a post stream associated with a particular broadcast media program as it is airing; and to present and enable user selection and modification of one or more social network post templates associated with the particular broadcast media program in order to produce a user-specific social network post. The user-specific social network post is then transmitted to a server system. In addition to providing the social network post templates, the server system operates to publish the user-specific social network post in the appropriate post stream.