Patent attributes
Embodiments of the invention describe mobile computing device configuration processes. A device executing configuration logic may wirelessly transmit power to a mobile computing device housed within a sealed product packaging to charge a battery power supply of the mobile computing device. A short-range wireless communication link is established with the mobile computing device housed within the sealed product packaging to install a firmware image on the mobile computing device, wherein the firmware image is to be selected based, at least in part, on a geographic location of the mobile computing device. The short-range wireless communication link is then used to activate a wireless network interface of the mobile computing device housed within the sealed product packaging to connect to a boot server including an OS image for the mobile computing device to download and install.