US Patent 9324094 Ad skip feature for characterizing advertisement effectiveness
Patent 9324094 was granted and assigned to Google on April, 2016 by the United States Patent and Trademark Office.
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Patent abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.
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US Patent 09324094 Ad skip feature for characterizing advertisement effectiveness US Patent 9324094 Ad skip feature for characterizing advertisement effectiveness
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Patent Number
0932409400
Patent Number
932409400
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Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
093240940
Date of Patent
April 26, 2016
0Patent Application Number
139198140
Date Filed
June 17, 2013
0Official Website
Patent Primary Examiner
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Infobox
Is a
Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
093240940
Date of Patent
April 26, 2016
0Patent Application Number
139198140
Date Filed
June 17, 2013
0Official Website
Patent Primary Examiner
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US Patent 09324094 Ad skip feature for characterizing advertisement effectiveness
Infobox
Is a
Patent applicant
Current assignee
Patent jurisdiction
Patent number
09324094
Date of patent
April 26, 2016
Patent application number
13919814
Date Filed
June 17, 2013
Patent primary examiner
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