Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting an ID3 tag associated with streaming media presented at a client device. A first request is sent from the client device to a first internet domain, the first request identifying the streaming media. A redirection message is received from the first internet domain. In response to the redirection message, a second request is sent to a second internet domain specified by the redirection message. A cookie is provided identifying the client device to the second internet domain.