US Patent 9372931 Simulating dynamic content based on a location

One exemplary embodiment involves simulating personalized content included on a web page based on user characteristics comprising at least a geographic location. The embodiment involves receiving a plurality of user characteristics comprising at least the geographic location and determining, based on the user characteristics, the personalized content to include on the web page. The embodiment further involves causing one or more actions to dynamically refresh the web page to include the determined personalized content.