US Patent 9390181 Personalized landing pages

Personalized landing pages may be generated for users based at least in part upon information known about the individual users who are viewing the landing pages. Such information may include, for example, the consumer segments to which the individual user belongs, the individual users' browsing and purchasing histories, personal preferences and attributes. The landing pages are personalized to include, for example, content that may be of particular interest to the user and arranged in a manner that may appeal to the user.