US Patent 9402054 Provision of video conference services

Embodiments are described for provision of video conference services. In some embodiments, a service connector module of a video conference system receives a request to switch a participant user of a video conference to a communication mode for the video conference received at a participant endpoint device, the request to switch is (a) a request to switch from an unidirectional communication mode to a bidirectional communication mode, or (b) a request to switch from the bidirectional communication mode to the unidirectional communication mode, determining information on at least one distribution capability from one or more interactions with the participant endpoint device, determines a distribution scheme for the communication mode using the at least one distribution capability, sends a request to establish a connection with the endpoint device using the distribution scheme, receives a notification on establishment of the connection, and sends a request to terminate a prior connection.