Patent attributes
A content presenting method of the present disclosure includes: a history collecting step of collecting a viewing history of a user; a determining step of analyzing the viewing history to determine an active time segment in which an output section is in a state of being viewed; a data collecting step of collecting meta data assigned to a viewed content; an analyzing step of analyzing the meta data to extract a word representing the content; a profile generating step of generating, for each active time segment, a user profile based on the extracted word; a calculation step of calculating an estimated viewing time; and a playlist generating step of selecting contents based on the user profile generated correspondingly to the active time segment to be compatible with the estimated viewing time, to generate a playlist which defines an order in which the selected contents are played.