US Patent 9405427 Adaptive user interface using machine learning model

Techniques for social networking systems and methods for testing and applying user interfaces are disclosed herein. The method includes steps of presenting a user interface including a new user interface feature to a group of test users, collecting response data from the test users experiencing the user interface, performing analytics on the response data, and determining at least one interface rule of applying user interface features for a user depending on one or more user attributes of the user based on the analytics using a machine learning model.