A modular picture display system is provided. The picture display system comprises a display frame comprising a back panel, a plurality of spaced apart magnets secured to a front-side of the back panel, a front panel having a central opening and edging surrounding the opening, the front panel configured to fit over the back panel, and a plurality of spaced apart ferrous plates secured to the backside of the front panel, whereby the backside of the front panel is securable to the front-side of the back panel through magnetic cooperation between the ferrous plates and the magnets.