US Patent 9418388 Techniques for displaying third party content

Systems and methods for managing third party content are described. In one embodiment, the method includes storing information for a plurality of third party content elements that were selected by a user for display with a page of content, in response to a user request corresponding to a page associated with one of the plurality of third party content elements specified by the stored information, rendering for display on the page a third party content module associated with the third party content element, and, in response to a user modification of the third party content module, storing information corresponding to the user modification. The modified content module is rendered for display on a page of content according to the stored information. The user has the ability to customize and control the parameters of content modules selected by the user to be rendered on the accessed page.