A method of determining the suitability of a surfactant for use in a formation can include sampling water in the formation, providing at least two surfactants, and mixing each of the surfactants with the formation water to form surfactant/water samples. The method can further include determining the solubility of each surfactant with the formation water, comparing the solubility of each surfactant with the other surfactant, and assigning a solubility performance value for each surfactant based on its solubility in the formation water sample compared to the other surfactant.