Patent attributes
Fantasy sports information may be integrated with video content of games or sporting events. An example technique includes determining one or more athletes on a roster of a fantasy sports team of a user, receiving video content of a game or sporting event, and identifying at least one athlete of interest that is on the roster of the fantasy sports team of the user depicted in the video content of the game or sporting event. The video content may then be displayed along with a visual indicator associated with the at least one athlete of interest to indicate that the athlete of interest is on the roster of the fantasy sports team of the user. The visual indicator may comprise a name, symbol, logo or other identifier of an entity, such as a sponsor of the game or sporting event.