US Patent 9440764 Method of deploying a retail ready container

A method of deploying a retail ready container from a single container blank utilizes a container having a container body portion and a protective cover portion. The container in the assembled state is configured so that the finished sides of left and right side cover panels are respectively positioned adjacent to and opposed from respective finished sides of left and right side container body panels. The container is deployed in a retail environment by lifting the protective cover portion upwardly with respect to the container body portion in a pivotal movement, at least partially tearing the frangible connections between the respective container body panels and cover panels.