A computer determines social media influencers in a specific topic. The computer receives a dataset of information on a website, the information including a list of users of the website and a list of content that each user posts, wherein each user is associated with one or more other users. The computer identifies a plurality of variables associated with the dataset, wherein the plurality of variables represent the information of the dataset on the website. The computer executes a topic specific search based on the plurality of variables, the topic search providing at least another list of users representing influencers in a specific topic.