Patent attributes
A system and method configured to enhance gameplay between users in an online game and to deter the use of automated scripts in connection with online gameplay in order to achieve one or more advantages. In some implementations, the challenges are presented in-game as a pop-up window such that the player is presented with the challenge in this respect from time to time. In some implementations, the user is awarded virtual items in connection with a positive outcome response to the challenge while the user is penalized in some manner in connection with a negative outcome response. In some implementations, awards and penalties correlate to additions and subtractions of virtual items associated with the users inventory of virtual items. In some implementations, the negative value associated with a penalty is greater than the corresponding positive value of an award in connection with an applicable challenge.