Patent attributes
A method of managing delivery of content to end users of an application executing on an application server is disclosed. A definition of a first variant of a web page is received, the definition of the first variant specifying that an instance of a first widget is to be included in the first variant at a first region conforming to a page layout of the web page. A definition of a second variant of the web page is received, the definition of the second variant specifying that an instance of a second widget is to be included in the second variant at a second region conforming to the page layout of the web page. A comparison of the first variant and the second variant is presented with respect to a performance metric, the performance metric pertaining to an effectiveness of the web page at bringing in revenues to a network-based publication system.
