Patent attributes
A personalized gift card creation system and method includes providing an application to be executed on a computing device in which the application includes a peripheral application program interface (API) for interfacing with one or more peripheral devices of the computing device. A server in communication with the application generates a graphical user interface (GUI) on the computing device using the application, receives at least one of user-supplied textual, audio, or video content from the one or more peripheral devices using the application, and generates a gift card holder from the received user-supplied content. The server also receives information associated with a merchant of a gift card and a monetary amount to be associated with the gift card, and transmits the gift card holder and the gift card to a recipient.