A method and apparatus are disclosed of providing a user application with a notification message. One example method may include receiving a script to setup a message queue, the script may include a database schema and the script may be executed by a processor to apply the database schema to a database that includes the message queue. The method may also include receiving one or more notifications messages having specific notification content that is applied to notification messages. The notifications may be received from a remote device. The message queue may include notification content used to generate notification messages destined for end user devices.