Patent attributes
Disclosed are a liquid crystal display device and a drive method thereof. The liquid crystal display device includes a liquid crystal panel having a plurality of pixel areas to display an image, a data driver configured to drive data lines of the liquid crystal panel, a dimming controller configured to generate a dimming value via modulation using any one value within the range from an average gray-level value to a maximum gray-level value of image data input from an external source, and output the image data via modulation and control drive time of a backlight unit based on the dimming value, a timing controller configured to allow transmission of the image data modulated by the dimming controller to the data driver, and to control the data driver, and the backlight unit configured to emit light to the liquid crystal panel in response to a drive signal from the dimming controller.