Patent attributes
A modular assembly system is described in which each module comprises a storage element which stores an identifier for the module and data relating to the module. At least some of the module data is variable and is updated based on user interaction with an interactive software experience (e.g. state data). Each module also comprises one or more connectors for connecting to other modules to form a coherent physical whole object. In an embodiment, the system further comprises the interactive software experience which provides user objectives which can only be satisfied by the user interacting with the object or with modules that form the object. At least one of the modules in the object comprises a communication module which passes identifiers and module data to the interactive software experience and receives updated module data from the interactive software experience for storing in one of the modules in the object.